Happy Tuesday:

• 🐱 Submit your cat for Cat of the Month

• 🐠 The connection between coral reefs and cat food

• 🥖 Fresh bread straight to your door

• 🐈 Why does my cat randomly zoom around?

• 💵 Finding the right insurance for your cat

True or False?

A cat’s nose changes color depending on their body temperature.

(scroll to the bottom to find the answer!)

It’s time for your cat to take center stage. We’re officially opening submissions for our April Cat of the Month.

To enter, reply to this email:

• 📸 A favorite photo (or two!)

• ✏️ A short description telling us what makes your cat unforgettable

Once submissions close, we’ll share our finalists and you’ll help choose the winner. That means extra bragging rights and major Daily Purr fame are on the line.

Whether your cat is a rescue hero, a professional biscuit-maker, or just impossibly cute, we want to meet them.

Ready to enter your feline legend? Send those photos our way. 💛

Coral reefs are more than colorful underwater landscapes. They support fish populations that are part of complex marine food webs, including species used in some cat foods. When reefs decline, fish habitats shrink, which can affect long-term sustainability.

That connection is central to Sheba’s Hope Grows initiative. The cat food brand has invested in coral reef restoration projects around the world, recognizing that healthier reefs can help sustain healthier fish populations. By supporting reef recovery, the program aims to strengthen marine ecosystems that seafood sourcing depends on.

In Hawai‘i and other global sites, restoration teams install “reef stars,” underwater structures designed to anchor and regrow broken coral. Over time, restored coral creates shelter and breeding grounds for marine life, helping rebuild local fish communities.

The effort highlights a broader idea: protecting ocean habitats isn’t separate from the pet food industry. For brands that rely on fish ingredients, long-term sustainability starts beneath the surface with the reefs that help marine ecosystems thrive.

Today’s newsletter is sponsored by Wildgrain. They make it easier for you to enjoy bread that’s both delicious and better for you than typical grocery store options. All of Wildgrain's breads are slow fermented for 20+ hours, which not only delivers incredible flavor but also makes them naturally easier to digest.

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Get $30 off plus free croissants!

Thank you to Wildgrain for sponsoring Daily Purr.

One minute your cat is peacefully lounging. The next, they launch across the room at full speed. No loud noise. No obvious trigger. Just pure, chaotic energy.

Veterinarians say this behavior is rooted in instinct. Cats evolved to conserve energy through long stretches of rest followed by short bursts of intense activity. Even indoor cats still follow that neurological rhythm. These sudden sprints, often called FRAPs (frenetic random activity periods), help them burn off excess energy and keep their muscles and reflexes sharp.

Sometimes there is a trigger, even if humans can’t detect it. Cats have highly sensitive hearing and smell, and subtle shifts in sound, scent, or movement can spark action. Other times, it’s simply the internal “hunt” cycle kicking in without real prey.

As long as the bursts are brief and your cat settles quickly afterward, it’s considered completely normal. A little playtime and enrichment can help channel that energy but the occasional zoom is just your cat being a cat.

Surprise vet bills can certainly bite. But fear not, pet insurance can be your lifeline. Some plans cover major surgeries — which can cost up to $7,000 — so you can afford the best care for your pet. Check out our top-rated pet insurance providers, with some plans offering coverage for just $1 a day, multi-pet coverage, and reimbursement options of up to 90%. With the right coverage, you could keep your pet (and your wallet) happy.

See providers.

Thank you to Money.com for sponsoring Daily Purr.

From famous felines to purr-friendly places, here’s what’s trending this week:

• 🌟 What celebrities might look like as cats

• 🥖 How to get delicious bread and pasta

• 🏙️ The most cat-loving cities in 2025

• 🐾 She wanted an independent cat but got a full-time shadow

Daily Purr is brought to you with love from our cats. We hope they can brighten your day, just like they do ours. ❤️

Love,

Olive, Milo, and Yasmine.

🐱 Bite-Sized Treats

🧐 True or False: True! A cat's nose can appear lighter or darker due to temperature or circulation changes.

😸 COTD: Give your kitty the spotlight by submitting them for Cat of the Day. Reply to this email with your best photos of your cat, their name, and a short description for the chance to be featured in an upcoming newsletter!

💌 Reply for a surprise: If you are reading this reply with a cute picture of your cat for a surprise in your inbox!