Happy Wednesday:

• 🐱 The story of the Lowe’s cat explained

• 🐈 How to prepare to bring a new cat home

• 💵 Want to save money on pet purchases? Try this

• 🐈‍⬛ Why do black cats have a bad reputation"?

Did You Know?

Cat adoption rates often ___ in October.

(scroll to the bottom to find the answer!)

For eight years, Francine has been the heart of the Lowe’s on West Broad Street in Richmond, Virginia. The friendly white-and-tortie stray made the store her home, greeting shoppers and curling up in the aisles like she owned the place. But when she didn’t show up one morning in September, employees immediately knew something was wrong.

After checking security footage, the team discovered that Francine had accidentally hitched a ride on a delivery truck headed 85 miles away to the company’s North Carolina distribution center. A full-scale search followed, complete with 246 cameras and thermal drones, until Francine was finally spotted and safely trapped.

Her caregivers, Wayne and Mike, drove through the night to bring her home, where she was greeted like a celebrity. Francine is now back at her post (with a new harness and AirTag), enjoying endless pets from her fans—and hopefully staying put this time.

Bringing home a new cat is exciting, but it takes a little prep to help them feel safe and secure. Cats are sensitive to change, so creating the right environment from day one can make all the difference. Start by choosing a quiet room where your cat can adjust at their own pace. Stock it with essentials like food, water, a litter box, and a cozy spot to hide or nap.

Cats feel most comfortable when they can explore vertically, so adding a cat tree or shelf gives them a sense of control over their new territory. Scratching posts and toys are also must-haves.

Before your cat arrives, do a quick safety sweep. Hide cords, check for toxic plants, and secure small items or breakables. Make sure you’re stocked with basics like food, litter, grooming tools, and a sturdy carrier, plus consider setting up pet insurance early, just in case.

The goal is simple: create a calm, predictable space where your cat can explore, mark their scent, and slowly make your home their own.

Vet bills aren't getting any cheaper. Costs have jumped more than 60% in the last decade, and pet owners are feeling it. But one new card is actually helping lighten the load.

The Nibbles Pet Rewards Credit Card offers 3x rewards on pet purchases - from vet visits to toys - and even includes free pet insurance for one eligible pet, with no annual fee. It's a smart way to save while keeping your furry friend happy and healthy. Fees, terms, and conditions apply.

Start earning 3x rewards + free pet insurance today.

Thank you to Nibbles for sponsoring Daily Purr.

Black cats have long been tangled up in superstition, especially around Halloween. Once seen as omens of bad luck or symbols of witchcraft, these sleek felines were unfairly feared for centuries. But behind the myths lies a very ordinary truth: black cats are just as sweet, smart, and loving as any other cat.

The bad rap dates back to medieval Europe, when fear and religion fueled stories of black cats as messengers of the devil. In reality, their only “crime” was being mysterious and independent—traits we now adore in our feline friends. Ironically, during outbreaks of disease like the plague, people hunted cats, not realizing they were getting rid of one of the best defenses against rats.

Today, black cats are still less likely to be adopted than others, but that’s slowly changing. Many cultures now see them as symbols of luck, love, and prosperity. Whether you believe in superstition or not, one thing’s certain: every black cat deserves a warm home and someone who sees their charm for what it really is.

From ghostly playtime to tearful goodbyes, here’s what’s trending this week:

• 💰 This pet credit card comes with free pet insurance

• 👻 Blind foster kitten adorably plays with what looks like a ghost

• 😺 The coolest cat names that stand out from the crowd

Vet bills keep climbing, but pet parents finally have a way to save. The Nibbles Pet Rewards Credit Card gives you 3x rewards on pet purchases and includes free pet insurance for one eligible pet—all with no annual fee.

Fetch your rewards today.

Daily Purr is brought to you with love from our cats. We hope they can brighten your day, just like they do ours. ❤️

Love,

Olive, Milo, and Yasmine.

🐱 Bite-Sized Treats

🧐 Did You Know: Cat adoption rates often increase in October.

😸 COTD: Give your kitty the spotlight by submitting them for Cat of the Day. Reply to this email with your best photos of your cat, their name, and a short description for the chance to be featured in an upcoming newsletter!

💌 Reply for a surprise: If you are reading this reply with your cat’s Halloween plans for a surprise in your inbox!