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🐈 The secret to brushing your cat

Thursday 6/12: Sponsored by Money.com - cat fall, brush, COTD

In partnership with

ā€œThere are no ordinary cats.ā€

Happy Thursday:

  • ā¤ļø This cat got adopted by her rescuer

  • 🐈 Cat of the Day, Ash

  • 😸 How to protect your pet and your wallet

  • 🪮 The secret to brushing your cat

Did You Know…?

Why is my cat suddenly fascinated by one spot on the wall?

(scroll to the bottom to find the answer!)

After a 400-Foot Drop, This Cat Got Lucky

When rescue crews responded to a tragic fall at Utah’s Bryce Canyon National Park, they expected only heartbreak. Two hikers had fallen nearly 400 feet to their deaths at a viewpoint known as Inspiration Point. But near the scene, something caught a rescuer’s eye: a small animal carrier that looked like it had somehow survived the drop.

Inside was a cat—alive. She was shaken but miraculously unharmed. Rescuers believe the carrier helped cushion the impact. The cat, now named Mirage, had been traveling with the hikers. Though the details of her fall remain uncertain, one thing was clear: her survival defied the odds.

As if that weren’t moving enough, the helicopter pilot who helped lift her to safety made a life-changing decision. Touched by the moment, he chose to adopt Mirage himself. After such trauma, she wouldn’t return to a shelter or be passed around. She’d go home with someone who truly cared.

Now, Mirage is safe, loved, and settling into a quiet life—far from the cliffs, but never far from the people who saved her.

Meet Cat of the Day, Ash

Meet Ash—ringleader, food thief, and occasional escape artist. Daily Purr reader Noemi says he's one of three cats in the house, and definitely the one calling the shots.

Ash is clever, bold, and always plotting something. He opens drawers, swipes snacks mid-meal, and regularly tests the front door to see if life outside might be more exciting. (Spoiler: it’s not.)

Despite the chaos he stirs up, Ash is deeply loved—and clearly very proud of being the boss.

Image courtesy of Daily Purr reader, Noemi.

Take the bite out of rising vet costs with pet insurance

Veterinarians across the country have reported pressure from corporate managers to prioritize profit. This incentivized higher patient turnover, increased testing, and upselling services. Pet insurance could help you offset some of these rising costs, with some providing up to 90% reimbursement.

Thank you to Money.com for sponsoring Daily Purr.

Tips for Hiss-Free Brushing

Brushing your cat doesn’t have to be a battle—or a mystery. With a little patience and the right tools, it can become part of your routine and even something your cat enjoys (or at least tolerates). Start when your cat is calm and relaxed, ideally in a quiet space where they feel safe in.

The brush you choose depends on their coat. Short-haired cats do well with gloves or slicker brushes, while long-haired breeds benefit from deshedding tools and mat rakes. Always check for signs of mats, flaky skin, or fleas before brushing. If you find tangles, avoid pulling—use your fingers or a detangling spray on the brush (not directly on the cat).

Begin with areas most cats like—like the head or back—before tackling more sensitive spots like the belly or tail. If your cat pulls away or seems stressed, pause and try again later. Positive reinforcement (treats or toys) can help your cat associate brushing with something good.

Long-haired cats need daily brushing to avoid painful mats. Short-haired cats may only need it once a week. Either way, brushing helps reduce shedding and keeps their coat healthy, and gives you a chance to check in on their skin, nails, and overall health.

Don’t let a surprise vet bill torpedo your budget

Routine vet checkups are rising, and some surgeries can cost as much as a holiday in Europe. Fortunately, pet insurance can help offset these unexpected costs. With some policies starting at $10 and reimbursing up to 90%, you can keep your pet healthy without sacrificing your savings.

Thank you to Money.com for sponsoring Daily Purr.

Cat’s Corner

From global glamour to food-related betrayal, here’s what’s trending:

  • šŸŒŽ Travel the globe through stunning feline portraits in Cats of the World. See the book!

  • šŸ– Cat watches a BBQ from the window after not getting invited—and it’s pure betrayal. See the drama!

  • šŸ½ļø Hungry cat’s kitchen behavior has the internet convinced: they’re evolving. Watch what he does!

🐾 Does Your Cat Like Being Brushed?

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🐱 Bite-Sized Treats

🧐 Did You Know: Their super hearing may have picked up tiny noises you can’t hear, like a bug behind the drywall or plumbing sounds.

😸 COTD: Give your kitty the spotlight by submitting them for Cat of the Day. Reply to this email with your best photos of your cat, their name, and a short description for the chance to be featured in an upcoming newsletter!

šŸ’Œ Reply for a surprise: If you are reading this reply with how your cat reacts to being brushed for a surprise in your inbox!