Happy Friday:

• 🥰 Your cat’s newest obsession? This viral video

• 🐈 Meet today’s cat of the day, Luna

• 😸 An innovative solution to hair regrowth

• 💻 Cats took over the internet—here’s why

• 😺 Are you overpaying for vet bills?

Did You Know

Cats’ back legs are so powerful that they can jump up to ____ times their body length in a single leap.

(scroll to the bottom to find the answer!)

If you’ve ever lost an hour (or three) to mindless scrolling, you’re not alone. The internet is full of brain-rot content—those oddly mesmerizing videos that keep you watching for no reason at all. And now, it seems, cats are in on the action too.

Recently, a bizarre, bright-green video featuring a spinning cat has been taking over social media. Cats everywhere are locking in, eyes wide, completely transfixed. But what’s really going on here? According to feline behavior expert Stephen Quandt, it’s not brain rot—it’s instinct. The movement, sound effects, and contrasting colors trigger a cat’s natural hunting drive, much like watching a squirrel through a window.

Unlike humans, cats don’t binge-watch screens for hours. Their attention spans are short, and they prefer interactive play. While cat-focused videos and apps can be great enrichment, nothing beats real-world stimulation. So, no—your cat isn’t experiencing brain rot. They’re just fascinated by a virtual toy, and honestly, who can blame them?

Have you or your cat seen this brain-rot video? Let us know, we’d love to hear from you!

Daily Purr reader Allison shares the story of Luna, a once-lost kitty who chose her own home. She first appeared in Allison’s backyard, and after attempts to find her owners, it became clear—Luna had already picked her family. Each night, she scratched at the window and patio door, asking to come inside. It didn’t take long before she was officially adopted.

Now, Luna reigns as queen of the house, watching over the very backyard where her journey began. Allison shares that she is the beautiful Nebelung breed and carries an air of elegance with her regal presence.

Thanks, Allison, for sharing Luna’s incredible transformation! Want to see your cat featured as the Daily Purr Cat of the Day? Send in a photo and some fun facts about your kitty—they might be next!

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Cat videos aren’t just popular—they dominate. While dogs get more search traffic, cat content gets four times the views. But why do we love watching felines so much?

For starters, humans have been obsessed with cats for thousands of years. Ancient Egyptians worshipped them, and even in the 1800s, people were taking (and captioning!) cat photos. The internet simply gave us an easier way to share them. Their mystery also plays a role—unlike dogs, cats are semi-domesticated and famously aloof, making their rare moments of affection even more rewarding.

Then there’s their expressiveness. We can’t resist anthropomorphizing their grumpy glares or playful antics, making them perfect meme material. Plus, cat lovers tend to be introverts and creatives—the very people driving internet culture.

So, next time you catch yourself watching yet another cat video, know that you’re part of a long tradition—one that started with ancient art, flourished on postcards, and now thrives in memes. The internet was always destined to be a cat’s playground.

Thank you to Money.com for sponsoring Daily Purr.

🐾 How Did You Find Your Cat?

🟩🟩🟩🟩🟩🟩 🏡 Adopted from a shelter/rescue – Best decision ever! (58%)

🟨🟨⬜️⬜️⬜️⬜️ 🐱 Found as a stray – They chose me! (24%)

🟨⬜️⬜️⬜️⬜️⬜️ 💕 Inherited or rehomed – They found their way to me. (18%)

From mischievous pranks to dinner table takeovers, here’s what’s trending:

• 😂 Watch the viral "cat brainrot" video—it’s too relatable! Watch here!

• 🌿 These common household plants are dangerous for cats. View the list!

• 💇‍♂️ This one simple tip could be the solution to hair loss. Check it out!

• 🎥 Prankster cat freezes when caught in the act. Watch here!

• 🍽️ Tabby cat boldly claims her seat at the dinner table. Watch here!

🐱 Bite-Sized Treats

🧐 Did You Know: Cats’ back legs are so powerful that they can jump up to six times their body length in a single leap!

😸 COTD: Give your kitty the spotlight by submitting them for Cat of the Day. Reply to this email with your best photos of your cat, their name, and a short description for the chance to be featured in an upcoming newsletter!

💌 Reply for a surprise: If you are reading this reply with your cat’s favorite thing to do for a surprise in your inbox!