Happy Wednesday Afternoon:

• 🌱 The hidden environmental cost of cat litter

• 😎 Why this weird cat litter is better for the planet

Cat litter is something cats use every day, but it can have a bigger environmental footprint than expected. Many traditional clay litters are made from sodium bentonite, a material that is strip-mined from the earth and does not naturally biodegrade after it is thrown away.

That means the litter box can create waste long after the bag is empty. Clay litter often ends up in landfills, while some conventional formulas may also include fragrances, silica dust, or other additives that are not ideal for cats, people, or the planet.

The good news is that more sustainable options are becoming easier to find. Plant-based, wood, paper, and other biodegradable litters can offer cat parents a cleaner way to care for their cats while reducing the impact of a daily routine.

We spend a lot of time thinking about what’s in our cat’s food. But what about what’s in their litter?

Most litter is made from strip-mined clay, a process that uses significant natural resources before the litter ever reaches your home.

Naturally Fresh Ultra Odor Control is made from walnut shells instead. Which might sound weird at first, until you realize the result is powerful odor control from a renewable resource that helps reduce reliance on mined clay without sacrificing performance. But that’s the best part of being willing to be weird. It can lead to some pretty amazing things.

Here's what’s different about weirdly wonderful walnut shell litter:

• Walnut shells organically neutralize odor

• Added enzymes help tackle pee and poop smells

• Probiotics help reduce litter bacteria

• Made in a solar-powered facility

• Uses fewer fossil fuels and mined minerals than clay litter

• Walnut trees also produce oxygen as they grow

It’s an easy switch for cat parents who want strong odor control and a more sustainable litter choice. Plus, buy one bag and get the second one 20% off, through July 19th only.

Make the switch to weirdly wonderful walnut shell litter, only from Naturally Fresh.

Thank you to Naturally Fresh for sponsoring Daily Purr.

• A smarter use for walnut shells: Naturally Fresh turns a renewable material into cat litter, offering an alternative to traditional strip-mined clay.

• Strong odor control without the usual clay: Walnut shells naturally help neutralize smells, while added enzymes tackle pee and poop odors.

• Made with litter box bacteria in mind: Probiotics help reduce litter bacteria, which can make the box feel fresher between cleanings.

• A more sustainable swap: It uses fewer fossil fuels and mined minerals than clay litter and is made in a solar-powered facility.

• Easy for cat parents to try: You still get the odor control you need, just with a more planet-friendly material behind it.

Ready to make the switch? Buy one bag of Naturally Fresh and get the second one 20% off through July 19.

Daily Purr is brought to you with love from our cats. We hope they can brighten your day, just like they do ours. ❤️

Love,

Olive, Milo, and Yasmine.

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