Happy Friday Afternoon:

• 😷 How to keep litter box smell under control

• 🌰 Why walnut shells make the best litter

Litter box odor usually comes down to a few things stacking up: ammonia from urine, bacteria breaking down waste, and litter that hasn't been scooped in a while. The good news is none of it takes much to fix.

A few habits make the biggest difference:

• Scoop at least once a day, twice if you can manage it, since removing waste quickly is what actually stops odor before it starts

• Choose a litter built for odor control, like clumping litter or one with activated charcoal or baking soda mixed in

• Keep enough litter in the box, around 3 to 4 inches for clumping litter, so your cat can bury waste properly

• Deep clean the box every few weeks with mild soap and warm water rather than relying on scooping alone

• Follow the "cats plus one" rule for litter boxes, so a two cat household has three boxes total

• Place boxes somewhere well ventilated and away from food, water, or high traffic spots

A few small extras help round things out too. An air purifier near the litter area, a bit of extra airflow from an open window or fan, and a quick cleanup of any accidents with an enzymatic cleaner all go a long way toward keeping smell from lingering anywhere it shouldn't.

Turning walnut shells into cat litter sounds a little weird. The fact that it works better than clay? That's the wonderful part.

Cat people aren't afraid of a little weird. Catios, cat strollers, a third cat "just because." So why settle for boring litter?

Plenty of litters are kind to the planet. Fewer are tough on odor. Naturally Fresh is both.

Naturally Fresh Ultra Odor Control uses walnut shells to organically neutralize odor at the source, delivering powerful odor control without silica dust, perfumes, or harsh chemicals.

Here's what makes it different:

• Walnut shells organically neutralize odor

• Fresh Shield Probiotic surrounds and reduces litter box bacteria

• Free of silica dust, perfumes, and harsh chemicals

• Soft on paws with low tracking

• Absorbs 3x better than clumping clay

• 100% recyclable packaging

If you're looking for a litter that's tough on odor and easier on the planet, Naturally Fresh makes switching surprisingly simple. Plus, earn 10X PetSmart Treats points on Naturally Fresh through August 2.

Check out weirdly wonderful walnut shell litter. Only by Naturally Fresh.

Thank you to Naturally Fresh for sponsoring Daily Purr.

• Odor control that goes beyond masking: Instead of covering up smells with added fragrance, the walnut shells work to neutralize odor at the source, which matters most on those days the box needs extra help.

• A little extra help keeping things clean: The Fresh Shield Probiotic works to reduce bacteria in the litter box, adding a layer of freshness beyond just the litter itself.

• Gentler on paws and air quality: No silica dust, perfumes, or harsh chemicals means fewer things to worry about for cats who are sensitive to strong scents or dusty litter.

• Less mess to manage: Low tracking and better absorption than clumping clay mean fewer stray bits following your cat out of the box.

Ready to make the switch? Check out Naturally Fresh Ultra Odor Control, and earn 10X PetSmart Treats points through August 2.

Daily Purr is brought to you with love from our cats. We hope they can brighten your day, just like they do ours. ❤️

Love,

Olive, Milo, and Yasmine.

🐱 Bite-Sized Treats

😸 COTD: Give your kitty the spotlight by submitting them for Cat of the Day. Reply to this email with your best photos of your cat, their name, and a short description for the chance to be featured in an upcoming newsletter!

💌 Reply for a surprise: If you are reading this reply with “meow” for a surprise in your inbox!