Happy Thursday:

• 🐱 The cat mom that transformed pet food

• 🐈 Cat of the day: Max

• 😸 AI tools for business owners

• 🫂 Why your cat dodges your cuddles

• 😽 How to find the right pet insurance

True or False?

Cats use their whiskers to “hear” air movement.

(scroll to the bottom to find the answer!)

Sometimes a major shift in the pet world starts with one person refusing to accept “that’s just how it is.” For CatCrazy founder Petra Luna, that moment came after losing two young cats, Wazoo and Chopin, to a toxin linked to a pet food recall. What began as grief quickly grew into a mission to understand what went wrong and how to protect other families from the same heartbreak.

As Petra dug deeper, she found that many “premium” foods weren’t as wholesome as they seemed. The more she learned, the clearer it became that cat parents deserved better transparency, better ingredients, and better standards.

So she teamed up with nutrition experts and fellow cat lovers to build CatCrazy, a brand shaped by loss but driven by love. Today, the company’s mission is simple: give cats food their humans can trust completely.

It’s a tribute to Wazoo and Chopin, and a reminder that meaningful change often begins in the most personal places.

Meet Max, Daily Purr reader Kate’s brilliantly expressive 13-year-old rescue. And, quite possibly the only cat who leaves detailed, ribbon-based feedback for his humans. When Kate returns home after a few hours, she often finds a “message” waiting by Max’s bowls: a ribbon pointing directly into his kibble dish if he wants a refill, or tucked into the canned-food bowl when he’s requesting a menu change. And on days when both bowls require attention? Max pulls out multiple ribbons to make his point crystal clear.

Beyond his impressive communication system, Max is incredibly affectionate and loves posing with his favorite toys, including this festive “champagne bottle.”

Thanks to Kate for sharing Max’s story! Want your cat featured next? Send us a photo and a little about them for a chance to be in Daily Purr.

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Thank you to Constant Contact for sponsoring Daily Purr.

Some cats melt into your arms the moment you sit down. Others give you a polite head tilt from across the room and call it a day. If your cat avoids cuddles, it’s usually not personal. It’s often early life experience, comfort level, or simply personality.

Cats who were handled gently as kittens often grow into confident snugglers. Those who missed that early socialization may need more time to learn that human touch is safe. The good news? Adult cats can still warm up to closeness; they just need patience and predictability.

Instead of scooping them up, let your cat set the pace. Short play sessions, gentle brushing, and offering treats after positive interactions can slowly build trust. Many cats become more affectionate once they associate you with their favorite moments of the day.

If a once-cuddly cat suddenly pulls away, check for discomfort or pain. Small changes can signal something physical. But in the end, remember: cats show love in their own ways. Sitting nearby, slow blinking, or choosing your lap on their terms counts just as much as a full-body snuggle.

Thank you to Money.com for sponsoring Daily Purr.

From festive cameos to soulmate-level first meetings, here’s what’s trending this week:

• 🎄 Tuxedo cat hilariously sneaks into a Christmas decoration display

• 🤖 These AI tools can help run your business effortlessly

• 🐶 Cat meets a new puppy — and their instant bond warms everyone’s hearts

Daily Purr is brought to you with love from our cats. We hope they can brighten your day, just like they do ours. ❤️

Love,

Olive, Milo, and Yasmine.

🐱 Bite-Sized Treats

🧐 True or False: True! Whiskers detect even subtle changes in airflow, helping them sense movement around corners or in the dark.

😸 COTD: Give your kitty the spotlight by submitting them for Cat of the Day. Reply to this email with your best photos of your cat, their name, and a short description for the chance to be featured in an upcoming newsletter!

💌 Reply for a surprise: If you are reading this reply with your cat’s unique trait for a surprise in your inbox!